July 7, 2023

Ticket pricing: balancing accessibility & sustainability

Ticket pricing is a perennial head-scratcher for many cultural organizations. Finding the sweet spot between what a potential audience member could pay, would pay, and should pay is no easy task, and is compounded by the organization's duty to ensure a sustainable revenue stream.

In Maine, where disparities in financial capacity are heightened in the summer seasons, how can we encourage generosity while welcoming all community members regardless of their financial capacity? 

Speakers:

Mark Rubin, Artistic Director, on Mad Horse Theatre’s ”Pay What You Decide” model

Sarah McCarthy, Interim Executive Director, on Bangor Symphony Orchestra’s deeply discounted subscription tier for new subscribers

Robin Caissie , Director of Development at Northern Stage in Vermont, on their "Access for All” initiative supported by bank Community Reinvestment Act funds.

Links & Resources