July 7, 2023
Ticket pricing: balancing accessibility & sustainability
Ticket pricing is a perennial head-scratcher for many cultural organizations. Finding the sweet spot between what a potential audience member could pay, would pay, and should pay is no easy task, and is compounded by the organization's duty to ensure a sustainable revenue stream.
In Maine, where disparities in financial capacity are heightened in the summer seasons, how can we encourage generosity while welcoming all community members regardless of their financial capacity?
Speakers:
Mark Rubin, Artistic Director, on Mad Horse Theatre’s ”Pay What You Decide” model
Sarah McCarthy, Interim Executive Director, on Bangor Symphony Orchestra’s deeply discounted subscription tier for new subscribers
Robin Caissie , Director of Development at Northern Stage in Vermont, on their "Access for All” initiative supported by bank Community Reinvestment Act funds.
Links & Resources
Northern Stage in Vermont
What is the Bank Reinvestment Act? Plus, examples of how it can support culture
How Northern Stage structures Restricted Giving Opportunities to support ticket accessibility
Mad Horse Theatre in Portland
Azuka Theatre in Philadelphia’s “Pay What You Decide” structure that inspired Mad Horse
Bangor Symphony Orchestra in Bangor